New Fearless Partnership

I was first introduced to India, Garry, Alexandra and the team at WeAreFearless. by the magnificent Rebecca Sowden back in 2022.

WeAreFearless had just launched the Women’s Sport Division to elevate women’s sport by helping brands, rights-holders and sponsors solve real business problems and unlock new value through women’s sport partnerships, and we had a brilliant discussion full of energy and passion.

I’ve loved seeing the work WeAreFearless are delivering in this space -- in particular their understanding of culturally relevant partnerships, built on genuine, shared value for brands, right holders and fans.

Their Women’s Sport Division, brilliantly led by India Thomson, works with brands from the very beginning of the process – from devising a brand's sponsorship strategy to sourcing and assessing relevant opportunities and negotiating contracts, before activating award-winning, impactful partnerships for the likes of TeamViewer, Royal London, Visa and Danone.

Since that first meeting in 2022, Fearless Women have enjoyed working with WeAreFearless across a range of women’s sport partnerships and projects, and I am thrilled to announce that we’ll be building on this further in 2025, as I partner with the team as their Women’s Sport Adviser.

I’m hugely looking forward to what lies ahead.

If you’re thinking about how your brand or sports property can build more impactful partnerships in women’s sport in 2025 and beyond, please do get in touch to find out more.