Kat Craig: Power, Ethics and Building Fairer Futures in Sport

“We’re at an inflection point - fans, sponsors and the next generation are demanding better. Sport has to decide what future it wants.”

Human rights lawyer and Athlead CEO Kat Craig joins Sue with a perceptive take on how sport can change the world, yet why it too often simply replicates its worst injustices.

From an “allergic reaction to injustice” to frontline legal work and a decade in sport, Kat explains why she built Athlead to turn athlete voice, sport-for-good strategy and rights-based governance into real, lasting culture change.

Kat breaks down the hard truths: sport’s centralised power and insularity create blind spots that exclude those harmed by discrimination and abuse. The fix isn’t a workshop or a press release - it’s leadership with lived experience, transparency and the courage to embed safeguarding and human rights across everything an organisation does.

Kat unpacks athlete activism in a polarised era, where authenticity matters, scope matters and small, smart acts of allyship can move mountains.

At grassroots level, Kat shares how clear values at her community-owned club empowered young men to stand with women and reject misogyny - even when the backlash came. And she’s clear about the moment we’re in - fans and sponsors now expect accountability, the next generation is demanding better and sport sits at an inflection point where brave decisions will define its future.

A compelling blueprint from a pioneering voice on how to swap statements for structure and build safer, fairer sport for everyone.

Thank you to Sport England who support The Game Changers Podcast with a National Lottery award.

Find out more about The Game Changers podcast here: https://www.fearlesswomen.co.uk/thegamechangers

Hosted by Sue Anstiss
Produced by Sam Walker, What Goes On Media

A Fearless Women production