Preeti Shetty: How sport impacts positive social change

S14 EP 3

This is an utterly fascinating conversation with Preeti Shetty, a hugely well-respected figure in sport, particularly in the area of sport for positive social change. 

CEO and founder of Upshot, Preeti is also a Board Director of Brentford Football Club, the Vice Chair of Street Child United, a Director of London Sport and sits on Women in Football’s Board committee.

As the head of Upshot, Preeti focuses her efforts on proving the difference non-profits can makes to people's lives and communities through impact measurement and evaluation.

Having grown up in Dubai, before moving the UK to work at the BBC, Preeti shares how she discovered the power of sport to change the world.

We explore her work at the Football Foundation and the challenges she faced as a woman of colour seeking to gain investment to buy Upshot from her employer.

Having been spat at on her first visit to watch a Premier League Football match at Milwall, she could understandably have walked away from the sport, yet she now sits as a Board Director of Brentford FC.

It’s little wonder that Preeti is so respected and admired in the sports industry.

Thank you to Sport England who support The Game Changers Podcast with a National Lottery grant.

Find out more about The Game Changers podcast here: https://www.fearlesswomen.co.uk/thegamechangers

Hosted by Sue Anstiss
Produced by Sam Walker, What Goes On Media

A Fearless Women production